-
A Global Perspective on Effective Ocean Messaging
In our latest First Friday Webinar, we had the pleasure of welcoming Sophie Hulme, a cofounder of Communications Inc and one of the essential organizers of the OneOcean Flotilla. Check out the webinar recording below. The Flotilla, as Sophie explains is, “an unbranded, collective drive to achieve maximum impact for the ocean.” This innovative effort […]
Continue reading -
An exciting opportunity for aquariums and zoos to advance “30×30”
The First Friday webinar for September focused on the exciting opportunity for aquariums and zoos to help advance the global movement for “30×30,” a call to protect thirty percent of our land and ocean by 2030. For those who may have missed the webinar, with guest speakers Greg Zimmerman from the Wyss Campaign for Nature […]
Continue reading -
Heartwired to Love Marine Protected Areas
Late last fall, The Ocean Project was pleased to receive an ocean messaging grant from Heartwired to Love the Ocean. This grant complements our current collaborative campaign initiative with support from the Gordon and Betty Moore Foundation that has allowed us to support zoos, aquariums, and museums over the last few years in getting more involved to effectively […]
Continue reading -
New Guide Available to Engage Visitors on Conservation Policy Issues
The Ocean Project is pleased to offer a guide summarizing how to apply a successful approach to engaging visitors on policy issues in a way that will raise their awareness, document their support, and enhance their experience, and then sharing that support with policymakers in a way that resonates. The Guide to Effectively Engaging the Visiting […]
Continue reading -
Round Two of Fisheries Engagement Effort is a Knockout!
A second round of public engagement efforts has expanded our collective understanding of how best to connect with the visiting public about science-based fisheries management policies. “The timing is critical as Congress could revisit these policies as soon as next year and aquariums and zoos can play a vital role in raising awareness of the […]
Continue reading -
The Tackle Box: Tools and tips for immediately and easily incorporating the lessons from the fisheries public engagement pilot project
While aquarium and zoo leaders from across AZA and ACP are working with The Ocean Project in reaching out to their representatives and senators in support of maintaining a strong and science-based national fisheries policy, we’ve also received some inquiries as to how institutions might operationalize the findings from the recent pilot projects to successfully engage […]
Continue reading -
Visitors respond positively to fisheries engagement pilot project!
The question: Can we engage the visiting public about science-based fisheries management in a way that raises their awareness, documents their opinions, and enhances their experiences? The answer: Yes, yes and yes! That is the topline finding from a pilot project completed by The Ocean Project in collaboration with Mystic Aquarium, Seattle Aquarium and the […]
Continue reading -
Nothing fishy about engaging visitors on fisheries issues
In his recent post The Ocean Project’s policy advisor, Tom Adams, underscored the importance of protecting the policies that protect our ocean, and referred to the need for aquariums and zoos to engage the public on this issue. But how best to do so? Building on a strong foundation of public opinion research and lessons […]
Continue reading -
Communicating Conservation Effectively with Zoo and Aquarium Guests
Conservation is the action of protecting and rejuvenating ecosystems so that the plants and animals within them can thrive indefinitely. If those inhabitants could accomplish this on their own, our jobs would be much easier; however, animals are merely the ambassadors for many of the issues that require our intervention (unless you’re a plastic-eating Ideonella […]
Continue reading -
Pilot project shows that engaging visitors in conservation efforts can inspire commitments and enhance experience!
During the week surrounding World Oceans Day, 12 zoos, aquariums and museums (ZAMs) participated in a pilot project that had them asking their visitors about helping to address the problem of plastic pollution in our ocean. The response from visitors to the initial ask was positive, generating more than 1,300 (and counting!) commitments. But it […]
Continue reading