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Heartwired to Love Marine Protected Areas
Late last fall, The Ocean Project was pleased to receive an ocean messaging grant from Heartwired to Love the Ocean. This grant enabled us to work in collaboration with the Aquarium Conservation Partnership (ACP), and field test the impact of the Heartwired messaging at four aquariums with an interest in advancing support for marine protected areas (MPAs) and […]
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New Guide Available to Engage Visitors on Conservation Policy Issues
The Ocean Project is pleased to offer a guide summarizing how to apply a successful approach to engaging visitors on policy issues in a way that will raise their awareness, document their support, and enhance their experience, and then sharing that support with policymakers in a way that resonates. The Guide to Effectively Engaging the Visiting […]
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Round Two of Fisheries Engagement Effort is a Knockout!
A second round of public engagement efforts has expanded our collective understanding of how best to connect with the visiting public about science-based fisheries management policies. “The timing is critical as Congress could revisit these policies as soon as next year and aquariums and zoos can play a vital role in raising awareness of the […]
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The Tackle Box: Tools and tips for immediately and easily incorporating the lessons from the fisheries public engagement pilot project
While aquarium and zoo leaders from across AZA and ACP are working with The Ocean Project in reaching out to their representatives and senators in support of maintaining a strong and science-based national fisheries policy, we’ve also received some inquiries as to how institutions might operationalize the findings from the recent pilot projects to successfully engage […]
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Visitors respond positively to fisheries engagement pilot project!
The question: Can we engage the visiting public about science-based fisheries management in a way that raises their awareness, documents their opinions, and enhances their experiences? The answer: Yes, yes and yes! That is the topline finding from a pilot project completed by The Ocean Project in collaboration with Mystic Aquarium, Seattle Aquarium and the […]
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Nothing fishy about engaging visitors on fisheries issues
In his recent post The Ocean Project’s policy advisor, Tom Adams, underscored the importance of protecting the policies that protect our ocean, and referred to the need for aquariums and zoos to engage the public on this issue. But how best to do so? Building on a strong foundation of public opinion research and lessons […]
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Communicating Conservation Effectively with Zoo and Aquarium Guests
Conservation is the action of protecting and rejuvenating ecosystems so that the plants and animals within them can thrive indefinitely. If those inhabitants could accomplish this on their own, our jobs would be much easier; however, animals are merely the ambassadors for many of the issues that require our intervention (unless you’re a plastic-eating Ideonella […]
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Pilot project shows that engaging visitors in conservation efforts can inspire commitments and enhance experience!
During the week surrounding World Oceans Day, 12 zoos, aquariums and museums (ZAMs) participated in a pilot project that had them asking their visitors about helping to address the problem of plastic pollution in our ocean. The response from visitors to the initial ask was positive, generating more than 1,300 (and counting!) commitments. But it […]
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Advice from the Innovators: A summary of lessons learned in public engagement from year three of the Innovative Solutions Grants + Program (ISG+)
Our grantees from year three have completed their projects and submitted their final reports, which are filled with tips and lessons for other aquariums and zoos that share their interest in engaging visitors and advancing conservation. Many thanks to NOAA for making these grants possible. Per your request, we’ve compiled this summary of the top […]
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The results are in! SEA LIFE Trust and SEA LIFE Aquariums vote for Marine Protected Areas
Based on a successful pilot, the SEA LIFE Trust and SEA LIFE Aquariums in partnership with The Ocean Project rolled out an effort to engage visitors at all of our American aquariums on the issue of marine protected areas. The pilot gave us confidence! It confirmed that our visitors expect, trust and appreciate information from aquariums […]
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