• The Conservation Calendar in 2021

    In our first webinar of the new year we were honored to have not one, but two special guests covering the shifts in the political ‘seascape,’ as well as the discussions and decisions that are expected to impact ocean conservation in 2021.  Check out the webinar recording! In it, Sarah Guy, Director of Strategy and Outreach at the Ocean Defense Initiative, previews the situation in the United […]

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  • A Global Perspective on Effective Ocean Messaging

    In our latest First Friday Webinar, we had the pleasure of welcoming Sophie Hulme, a cofounder of Communications Inc and one of the essential organizers of the OneOcean Flotilla. Check out the webinar recording below. The Flotilla, as Sophie explains is, “an unbranded, collective drive to achieve maximum impact for the ocean.”  This innovative effort […]

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  • An exciting opportunity for aquariums and zoos to advance “30×30”

    The First Friday webinar for September focused on the exciting opportunity for aquariums and zoos to help advance the global movement for “30×30,” a call to protect thirty percent of our land and ocean by 2030. For those who may have missed the webinar, with guest speakers Greg Zimmerman from the Wyss Campaign for Nature […]

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  • Heartwired to Love Marine Protected Areas

    Late last fall, The Ocean Project was pleased to receive an ocean messaging grant from Heartwired to Love the Ocean. This grant enabled us to work in collaboration with the Aquarium Conservation Partnership (ACP), and field test the impact of the Heartwired messaging at four aquariums with an interest in advancing support for marine protected areas (MPAs) and […]

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  • New Guide Available to Engage Visitors on Conservation Policy Issues

    The Ocean Project is pleased to offer a guide summarizing how to apply a successful approach to engaging visitors on policy issues in a way that will raise their awareness, document their support, and enhance their experience, and then sharing that support with policymakers in a way that resonates. The Guide to Effectively Engaging the Visiting […]

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  • Round Two of Fisheries Engagement Effort is a Knockout!

    A second round of public engagement efforts has expanded our collective understanding of how best to connect with the visiting public about science-based fisheries management policies. “The timing is critical as Congress could revisit these policies as soon as next year and aquariums and zoos can play a vital role in raising awareness of the […]

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  • The Tackle Box: Tools and tips for immediately and easily incorporating the lessons from the fisheries public engagement pilot project

    While aquarium and zoo leaders from across AZA and ACP are working with The Ocean Project in reaching out to their representatives and senators in support of maintaining a strong and science-based national fisheries policy, we’ve also received some inquiries as to how institutions might operationalize the findings from the recent pilot projects to successfully engage […]

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  • Visitors respond positively to fisheries engagement pilot project!

    The question: Can we engage the visiting public about science-based fisheries management in a way that raises their awareness, documents their opinions, and enhances their experiences? The answer:  Yes, yes and yes! That is the topline finding from a pilot project completed by The Ocean Project in collaboration with Mystic Aquarium, Seattle Aquarium and the […]

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  • Nothing fishy about engaging visitors on fisheries issues

    In his recent post The Ocean Project’s policy advisor, Tom Adams, underscored the importance of protecting the policies that protect our ocean, and referred to the need for aquariums and zoos to engage the public on this issue. But how best to do so?  Building on a strong foundation of public opinion research and lessons […]

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  • Communicating Conservation Effectively with Zoo and Aquarium Guests

    Conservation is the action of protecting and rejuvenating ecosystems so that the plants and animals within them can thrive indefinitely. If those inhabitants could accomplish this on their own, our jobs would be much easier; however, animals are merely the ambassadors for many of the issues that require our intervention (unless you’re a plastic-eating Ideonella […]

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