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Advice from the Innovators: A summary of lessons learned in public engagement from year three of the Innovative Solutions Grants + Program (ISG+)
Our grantees from year three have completed their projects and submitted their final reports, which are filled with tips and lessons for other aquariums and zoos that share their interest in engaging visitors and advancing conservation. Many thanks to NOAA for making these grants possible. Per your request, we’ve compiled this summary of the top […]
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The results are in! SEA LIFE Trust and SEA LIFE Aquariums vote for Marine Protected Areas
Based on a successful pilot, the SEA LIFE Trust and SEA LIFE Aquariums in partnership with The Ocean Project rolled out an effort to engage visitors at all of our American aquariums on the issue of marine protected areas. The pilot gave us confidence! It confirmed that our visitors expect, trust and appreciate information from aquariums […]
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It’s in the bag! Lessons learned from the Better Bag Challenge
For World Oceans Day 2015, we teamed with the Aquarium of the Bay, Shedd Aquarium, Vancouver Aquarium, and the Virginia Aquarium and Marine Science Center to test and assess various approaches to the Better Bag Challenge. Our intent was to explore the ways in which we might effectively engage visitors on the issue of plastic […]
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Innovative Solutions: Three projects completed, some great advice, and new opportunities ahead!
The three winners from the initial round of The Ocean Project’s Innovative Solutions Grants+ Program completed their projects earlier this year, and since that time we’ve been compiling the cross referencing the results to help guide those getting ready to submit their applications for next year, and prepare for a session at the AZA Annual […]
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New research challenges old adage: do visitors really need to know more to do more?
photo from Aquarium of the BayOne of the major implications from our public opinion research has been that zoos, aquariums and museums (ZAMs) are more likely to engage and inspire their visitors by emphasizing ways for them to be part of the solution rather than delving into more information about the problems. Whenever we’ve presented […]
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Remembering Rachel Carson, and learning lessons about social movements
This crosspost is by Douglas Meyer, originally published at Bernuth & Williamson. To mark the 50th anniversary of the publication of “Silent Spring,” The New York Times Magazine this week published an insightful article on the role that publication played in advancing the Environmental Movement. The article asks the question, “What was it that allowed Rachel Carson to capture the public imagination and to forge […]
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NEW: Special Report on the Public Awareness of Ocean Acidification
Back in 2008 The Ocean Project tested the term “ocean acidification” (OA) in our market research and found it was nowhere on the public radar. This past spring, we decided to revisit the issue. Our latest data strongly suggest that now is the time for zoos, aquariums, and museums (ZAMs) to reach out to their […]
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A round-up of recent market research: Becoming less concerned about concern and more active on action!
As part of our ongoing work to provide our partners with the latest market research and insights, The Ocean Project not only conducts our own research, but also continually monitors others’ public opinion research. We do this to compare and contrast, and get as complete a picture as possible in order to help you and […]
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