Back in 2008 The Ocean Project tested the term “ocean acidification” (OA) in our market research and found it was nowhere on the public radar. This past spring, we decided to revisit the issue. Our latest data strongly suggest that now is the time for zoos, aquariums, and museums (ZAMs) to reach out to their […]Continue reading
A round-up of recent market research: Becoming less concerned about concern and more active on action!
As part of our ongoing work to provide our partners with the latest market research and insights, The Ocean Project not only conducts our own research, but also continually monitors others’ public opinion research. We do this to compare and contrast, and get as complete a picture as possible in order to help you and […]Continue reading