• Two fish with one hook: Conservation action at World Oceans Day Events

    Many zoos, aquariums, and museums (ZAMs) consider inspiring conservation one of their major goals for interacting with their visitors and the public. Recently, many of our partner ZAMs helped their visitors take a first step for ocean conservation by getting them involved at World Oceans Day celebrations. Smart staff "caught two fish with one hook" by explaining to guests how they can adopt long-term environmentally friendly habits, and then supported their sense of personal efficacy and identity as "green" ocean protectors by having them take real conservation action in their communities on that day. It's exciting to see more and more partner ZAMs' commitment to encouraging environmental stewardship among their visitors. Here are a few examples of what our partner ZAMs did for World Oceans Day this year. Plastic bag pollution: Provide a solution Utah’s Hogle Zoo addressed plastic bag pollution by encouraging guests to recycle their trash and stop it at the source. The Zoo kept it local by collaborating with a community recycler, Rocky Mountain Recycling, to collect and recycle plastic bags, and joined forces with a local grocer, Fresh Market, to donate a free reusable bag to guests who brought 10 or more plastic bags to recycle. According to Hogle Zoo’s Events Coordinator, Cagney Smullin, “It was very popular and we had hundreds of plastic bags turned in. We put out messaging and tried to educate guests that it's best not to use plastic bags.” Hogle Zoo was smart about addressing this problem because stopping a harmful behavior (using plastic bags) isn’t enough; it's important to replace it with a positive behavior (using a reusable bag). This successful collaboration informed visitors about the negative effects plastics have on the oceans and its wildlife while providing them with a way to help as part of the solution to this issue. Visitors to Utah’s Hogle Zoo exchange plastic shopping bags for reusable ones. Interactive games for conservation win over kids... and adults Many of our ZAM partners found it helpful to embed information and appeals for environmentally friendly actions into fun activities, which reinforced the environmental conversation message and gave visitors opportunities to practice taking on such actions. For example, at their World Oceans Day event, the Santa Barbara Zoo created a fun, interactive game for visitors to learn more about sustainable seafood. “The fishing game for Seafood Watch, where kids 'fished' out laminated fish and then consulted a large manual to see if they should eat them was really successful… It was very successful to have a game where we could engage people and keep them around longer. Even adults would fish out laminated fish and check to see if they should eat them” explains Ria Boner, Conservation and Research Coordinator at the Santa Barbara Zoo. Visitors also were excited to learn about the Seafood Watch phone application because it “would be harder to lose” than a paper pocket guide. Seafood Watch has a new downloadable app to help users learn up-to-date sustainable seafood info. Coastal cleanups: Threats from marine debris taught through action Around the globe, one of the most popular World Oceans Day activities was a coastal cleanup. Volunteers of all ages helped to clean up their local shores, some collecting hundreds of pounds of trash. This type of event is a great opportunity to teach people about the threats of marine debris, which can be reinforced with first-hand accounts of coastal pollution. The cleanup event held by Museo Sang Bata Sa Negros, an interactive marine museum for children found in Sagay City, Philippines, was particularly exciting. The museum’s director Elizabeth Cordova-laO' explains, “Since our museum is located right beside the sea, during World Oceans Day, we had a coastal cleanup activity with 60 kids participating and some of their parents.” Not only did they hold a cleanup, but they engaged the kids about what they had learned with a lot of fun and excitement: drawing contests, freeing an entangled sea turtle, talking about why their local mangroves were important to their community, a dance performance, and more. Researchers have noted the benefits of volunteering in actions like these, especially with children. Some of the benefits include the potential to promote healthy lifestyles and choices, improve one’s sense of community, and encourage civic responsibility.   Coastal Cleanup at Museo Sang bata Sa Negros in Sagay City, Philippines. Look out next week for our next blog posting, which will talk about ZAM partners who asked visitors to make an Ocean Promise in honor of World Oceans Day.  

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  • Taking the dive II – Conservation ‘asks’ as a collaborative learning process

    This is a cross-post from the World Oceans Day blog; part II in our series of posts about World Oceans Day events at zoos, aquariums, museums, and other visitor-serving organizations. Thanks to Lindzy Bivings of California Academy of Sciences for her insight and time editing this post. One of our partners provides a great example of a daring – but informed – charge into making "asks." California Academy of Sciences' Institute on Conservation Education & Sustainability (ICES) program, led by Lindzy Bivings, has taken an exciting approach to experimenting with developing and deploying conservation asks. ICES recently completed a 12-week pilot of their professional learning program, which is exploratory and collaborative. Educators at the facility focused on learning what they could from the literature on best practices in the field, then worked together to develop conservation education goals, and entered a rapid prototyping process where they quickly evaluated and altered on-the-ground tactics in response to interactions with guests. By working together, and being undeterred by the lack of a concrete framework, the participants made some great discoveries about what contributes to an effective ask.   Lessons Learned Here are some tips shared by Lindzy Bivings which may assist you in making your own asks: 1. Do separate formative assessments to get a sense of visitors’ current knowledge and engagement. This will help identify what the visitors already know about an issue, and what they perceive as barriers and benefits to an action. 2. One-on-one or small group asks work best. A one-size-fits-all approach often doesn’t work, so have a few ways for people to quickly take action few asks up your sleeves so you can customize the solution as much as possible. 3.) Focus special events and asks on specific populations. Lindzy says: “For example, if we’re working with residents from San Francisco, we very rarely talk about plastic bag issues, because we have a plastic bag ban in the city. Likewise, if its folks from our Bayview District, we don’t spend too much time on how to use the city’s composting system because the housing projects in that area don’t get composting bins.” 4.) Allow visitors to participate in developing the ask, and making the commitment that’s right for their level of engagement/ability. When visitors partially persuade themselves, they are more likely to follow through. The ICES program was fairly large, about 20 educators participated in their pilot program, but the lessons they’ve learned are also applicable on a smaller scale. By treating making asks as an experimental learning process, institutions can begin a low-investment exploration into making high-impact asks in the future. 5.) Use cardboard and duct tape. Don’t be a perfectionist at first. There’s nothing more disappointing than spending hours upon hours on something only to discover that it doesn’t work. Exhibit developers know this, and so should educators. For help, check out Office Supply Ninja.   Further reading: Be sure to check out The Ocean Project’s series on asking visitors to act for conservation by Douglas Meyer, and feel free to contact us for more information.  

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  • Time for significant progress in 2012

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  • Highlights from World Oceans Day 2011!

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  • World Oceans Day 2011 was a huge success!

    Thanks to people like you, approximately 400 events were held in…

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  • Happy World Oceans Day!

    Happy June 8th everybody! We hope you’re joining the…

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