• Ocean lovers unite!

    The Ocean Project has a large database of conservation action tips and related content for our partner Zoos, Aquariums, and Museums (ZAMs) to freely use and tailor for your own purposes. This content is meant for ZAMs to use as you like! Let us know if it’s helpful or if there are other action-able types […]

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  • Inspiring the Next Generation of Ocean Advocates

    “I want to tell you about how the Aquarium changed my life…” In a darkened ballroom along the Seattle waterfront last June, Anja, an 18-year-old high school volunteer stood in the spotlight and told the story of how the Seattle Aquarium changed her life’s path. A room full of donors absorbed every word, inspired by […]

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  • Diversifying our Conservation Portfolio for Change

    Youth and minorities are not only important voting blocs as evidenced by the recent US elections, but The Ocean Project’s market research has identified them as important constituencies in conservation action. In addition to working with North Carolina Aquarium at Fort Fisher, Seattle Aquarium, and New York Aquarium, to develop youth-centered campaigns, The Ocean Project […]

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  • The Ocean Project Small Grant winners announced!

    Thanks to all who applied for a grant from The Ocean Project’s Small Grants Program. With thanks to NOAA Education, as part of a three-year grant in 2010, The Ocean Project created a competitive small grants program to provide our partner (and AZA accredited) zoos and aquariums with funding support to maximize our research. The […]

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  • Announcing The Ocean Project Small Grants Program

    The third round of The Ocean Project’s Small Grant Program RFP is now open. Grants are available to zoos, aquariums, and museums for demonstration projects that best integrate and test The Ocean Project’s market research findings (available for download here). Successful projects would clearly enhance meaningful participation in conservation action by youth and/or minorities. Apply […]

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  • Could Online Advertising be the Key to Shifting Conservation Attitudes? Data Suggests YES! (Case Study)

    Substantial data indicate the power of an online advertising campaign to significantly elevate awareness and attitudes of ocean-related issues. Could paid advertising be the key to shifting perceptions – and, perhaps even more critically, behaviors – regarding conservation? Our case study suggests, “Yes!” For years, the conservation community has worked to deliver credible, relevant messaging […]

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  • How can we take action on ocean acidification?

    With the rate of ocean acidification accelerating rapidly, we need to take action, individually, at the community level, and as a society. Resource managers and policymakers can help, but they need to hear from us. Without the political will, it’s hard to make change on the scale needed. Fortunately, we have an opportunity to get […]

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  • Ocean Acidification: Osteoporosis of the ocean?

    Ocean acidification has been studied by scientists for years with growing alarm, but the extent of the problem was not fully known. A study just out this month makes it quite clear: marine scientists warn that the rate of ocean acidification occurring is unprecedented in the last 300 million years. Why is the ocean becomingmore […]

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  • Human rights: Another criterion for determining “sustainable” seafood?

    Many of us are familiar with the convenient “sustainable seafood” pocket guides that help us make decisions about seafood. The Ocean Project has helped promote Monterey Bay Aquarium’s Seafood Watch program since its inception. “Best Choices,” “Good Alternatives,” and species to “Avoid” help those of us keen to make the right choices. The process to […]

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  • Vision for our National Ocean Policy Part II

    Update as of 2/29/12:  The National Ocean Council is extending the public comment period on the draft National Ocean Policy Implementation Plan through March 28, 2012 (an additional 30 days). This extension will provide stakeholders, users, and the public additional time to review the draft Implementation Plan and provide their input to inform development of […]

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