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Social marketing: tools for change
Social marketing – the art of marketing social causes with the tools well-honed in product marketing, i.e. instead of selling a physical product like soap, selling a cause or a change in behavior – has been successfully used by many organizations, and examples abound. For those of us in conservation education and communication, figuring out […]
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Time for significant progress in 2012
Happy New Year to all! The Ocean Project looks forward to working with you and our entire network of partners (now approximately 1,500 zoos, aquariums, museums, and other conservation organizations in 80 countries) to advance ocean conservation!There is a lot on tap for this new year and we always welcome feedback on how better to […]
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Houston, we have impressive results to share
For the last several years, The Ocean Project has been working closely with IMPACTS Research, using their cutting-edge market research and continually developing new methods for measurably increasing ocean awareness and conservation action with our partner zoos, aquariums, and museums (ZAMs).Recently, we developed a beta online advertising campaign, to measure its effect on raising conservation […]
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Small Grant Winners Announced
Thanks to all who applied for a grant in the second round of The Ocean Project’s Small Grants Program! We had an even more competitive pool of applicants this second round and lots of great ideas. Our Advisory Board had a challenging time deciding on the award winners. After an extensive selection process, we are […]
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U.S. Students’ Entrepreneurial Energy Waiting to Be Tapped
This Gallup poll talks more to the issue of job creation, etc. but echoes many of our research findings, and provides more good fodder for focusing on youth. Among the implications Like U.S. adults, the Gallup-HOPE Index data suggest an important segment of the American student population demonstrates attitudes often ascribed to entrepreneurs. Previous Gallup […]
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Hope to see you at AZA in Atlanta!
The Ocean Project team, including Wei Ying Wong, Alyssa Isakower, and Bill Mott, and including consultants Douglas Meyer and Deb Kerr, will be in Atlanta at the Association of Zoos and Aquariums’ annual conference, September 13-17. We look forward to meeting with you! In case you will be at AZA, here’s a brief summary of […]
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The Ocean Project wants your Small Grants proposals!
Small Grants Program Funding Opportunity Deadline September 1st Click here to see the full RFP. If you are a partner zoo, aquarium, or museum and with a great idea, let us help you! The Ocean Project Small Grants Program will grant up to $50,000 to ZAMs in 2011 and up to $60,000 in both 2012 and […]
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Small Grants Program Funding Opportunity
Have a great idea for advancing conservation? We just launched our latest round of Small Grants RFP for projects. In April, our advisory panel selected proposals from three organizations – Aquarium of the Bay, Detroit Zoological Society, and Utah’s Hogle Zoo – which will be implementing projects that integrate The Ocean Project’s market research findings. […]
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World Oceans Day 2011 was a huge success!
Thanks to people like you, approximately 400 events were held in 70 countries to celebrate World Oceans Day. World Oceans Day was also buzzing online this year! In the past month, it was mentioned in 3,759 web articles and 8,417 tweets. We also doubled our fans on Facebook, so more people around the world can connect […]
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Announcing The Ocean Project Small Grants Program
Grants are available to zoos, aquariums, and museums for demonstration projects that best integrate and test The Ocean Project’s market research findings (available for download here). Successful projects would clearly enhance meaningful participation in conservation action by youth and/or minorities. Apply by March 15, 2011. Click here for more information.
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