Communications medley: Looking at numbers and what it takes

In this week’s round up: Public perspectives on climate change and thoughts on what stimulates social change,

If you’re a science communicator or educator at an informal science center (such as a zoo, aquarium, or museum) trying to understand the perspectives of your audience and find ways to promote conservation action – this is the round up for you! Every week we break down the most interesting recent news and best resources to help you frame the issues as effectively as possible. Some of these resources will be practical communications and framing tips, and others are great starting points for brainstorming future strategies.

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The stats

80% of Europeans Agree Tackling Climate Change Boosts Economic Growth – according to a new Eurobarometer opinion poll 4 out of 5 European Union citizens believe that mitigating climate change and increasing energy efficiency can boost the economy and employment.

A Steady 57% in U.S. Blame Humans for Global Warming – according to a fresh Gallup poll which tracks American’s views on climate change, more Americans believe the increase in Earth’s temperature over the recent decades is a result of human pollution, not natural causes.

Americans Most Likely to Say Global Warming Is Exaggerated – although most American’s believe that global warming is happening, they also believe that the news is responsible for over exaggerating the impacts that climate change is having on the Earth

Emerging Economies Lead Climate Action, Globe Study Finds – A Globe International study investigating which countries lead in fighting climate change shows that emerging economies are at the front of the pack for establishing ambitious policies.

What motivates change?


How Ultra-Conservative Utah Became An Unlikely Bastion Of Environmental ActivismOne might not expect the citizens of Utah to be the most environmentally active population in the United States. However, growing recognition for the need to protect the environment has been sparked by the unpleasant impact of air pollution, which causes immediate short term effects for Utah residents.

What Moves Americans to Support Social Change? – A recently released report by ecoAmerica dives into in investigation of what moves American’s to support social change by looking at recent successful social movements. The report identifies four synergistic stages that were fundamental for each campaign.