Communicating Conservation: Weekly Resources and News

The Ocean Project posts weekly roundups of the key strategic ocean and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!

News & Discussion

Check out these timely articles and essays which may be helpful for framing various environmental issues, connecting with specific audiences, or otherwise informing your storytelling and communications.

  • Which motivates: money or morals?

    A new Dutch study shows framing environmentally responsible behavior as a moral imperative is more effective than telling people it will save them money. The paper authors say the human desire to maintain a positive self-image by acting in line with internal moral standards can be an even stronger motivator than economic self-interest. Good study for improving conservation communication and your faith in human nature!
  • Explosive climate news, diminutive media coverage
    MediaMatters has done another interesting analysis of American TV climate coverage. They found that despite a record-breaking year in extreme weather—not to mention 2012 being the warmest year ever recorded—broadcast news barely mentioned climate change and declined to consult scientists on… basically anything.


Some studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

  • The Moral Roots of Environmental Attitudes

    An enlightening study about why Americans’ environmental attitudes are so politically polarized. Morality might be a great motivator for environmentally-friendly behavior, but which morals are you using to communicate the issues? How might they connect better for those with liberal or conservative tendencies? This sentence is a great take-home: “Re-framing pro-environmental rhetoric in terms of purity, a moral value resonating primarily among conservatives, largely eliminated the difference between liberals’ and conservatives’ environmental attitudes.” Via ClimateAccess.

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