Communicating Conservation: Weekly Resources and News

A faceless enemy is named
Sara Phillips discusses Bill McKibben’s recent climate change articleat Rolling Stone. She points to one of the ways the popular article is unusually successful, and why climate change often struggles with the problem of “the blamelessness of unintentional action.”
It’s Time To Re-Brand Climate Change
Tom Bowman talks about how we’ve framed climate change in the past and what we should think about for the future. Big brands are powerful—but polarizing. Right now climate change’s brand is linked with the very polarizing brand of ‘government intervention.’ What could it be in the future?
Making Green More Macho
‘Going green’ is often associated with “crunchy granola hippy” or “rich elitist snob” sensibilities and being feminine. This article discusses winning hearts over minds, and gives some tips for ‘macho’ storytelling and framing.

Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

Climate Change Study: Warming episodes hurt poor countries and limit long-term growth
2012 National Latinos and the Environment SurveyThe Sierra Club and the National Council of La Raza release findings from a national survey on the environmental attitudes and opinions of Latino voters.
The research is part of a multi-year project that involved focus groups and a national poll conducted by Project New America and Myers Research.
Via ClimateAccess
Storytelling Best Practices: Websites
A toolkit for how to best tell stories on your website, from The Goodman Center.
Via ClimateAccess

News