News & Discussion
- Which motivates: money or morals?
A new Dutch study shows framing environmentally responsible behavior as a moral imperative is more effective than telling people it will save them money. The paper authors say the human desire to maintain a positive self-image by acting in line with internal moral standards can be an even stronger motivator than economic self-interest. Good study for improving conservation communication and your faith in human nature!
- Explosive climate news, diminutive media coverage
MediaMatters has done another interesting analysis of American TV climate coverage. They found that despite a record-breaking year in extreme weather—not to mention 2012 being the warmest year ever recorded—broadcast news barely mentioned climate change and declined to consult scientists on… basically anything.
- Heat: Hell on poor countries, no biggie for the rich
New research investigating how poor countries are more at risk from rising temperatures. This, along with a wealth of other research, could be helpful for driving home the point that climate change is a human health and economic justice issue. Summary and notes from David Roberts at Grist.
- Visual Communication of Climate Change
A good summary of some research-backed best practices for using visual images to communicate about climate change.
- The Moral Roots of Environmental Attitudes
An enlightening study about why Americans’ environmental attitudes are so politically polarized. Morality might be a great motivator for environmentally-friendly behavior, but which morals are you using to communicate the issues? How might they connect better for those with liberal or conservative tendencies? This sentence is a great take-home: “Re-framing pro-environmental rhetoric in terms of purity, a moral value resonating primarily among conservatives, largely eliminated the difference between liberals’ and conservatives’ environmental attitudes.” Via ClimateAccess.