The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!
News & Discussion
- A faceless enemy is named
Sara Phillips discusses Bill McKibben’s recent climate change article at Rolling Stone. She points to one of the ways the popular article is unusually successful, and why climate change often struggles with the problem of “the blamelessness of unintentional action.”
- It’s Time To Re-Brand Climate Change
Tom Bowman talks about how we’ve framed climate change in the past and what we should think about for the future. Big brands are powerful—but polarizing. Right now climate change’s brand is linked with the very polarizing brand of ‘government intervention.’ What could it be in the future?
- Making Green More Macho
‘Going green’ is often associated with “crunchy granola hippy” or “rich elitist snob” sensibilities and being feminine. This article discusses winning hearts over minds, and gives some tips for ‘macho’ storytelling and framing.
Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.