Mission, Vision, & Values

Mission: We support and empower youth leaders worldwide to catalyze collective action for a healthy ocean and a stable climate.

Vision: We envision young people worldwide leading the way and collaborating in transformative ways to create a more sustainable society and a healthy blue planet.

Values: Collaboration | Community | Inclusion | Impact | Respect for All

One Ocean, One Climate, One Future – Together

For 28 years, The Ocean Project team has worked largely behind the scenes to advance our mission. We support and empower non-traditional stakeholders, develop collaborative campaigns, and drive collective impact. Together, we are strengthening the movement for a healthy ocean and a stable climate.

  • As of 2023, we are now a youth-centered organization focused on youth leadership and advocacy.
  • In 2009 we began supporting and co-developing collaborative youth programs and campaigns to advance ocean and climate policy action at the community, national and international levels.
  • In 2002 we launched the global coordination of World Ocean Day providing a unique opportunity to highlight the ocean's importance for everyone on our blue planet and unite the world in celebration and collective action around the 8th of  June and throughout the year.
  • In 1997 (until 2023), we focused on empowering aquariums, zoos, museums to develop into bolder community, national, and international leaders for conservation, including co-creating conservation action and policy campaigns.

Our Priorities

Youth Engagement and Leadership

To help develop a broad, diverse, active, and united youth movement for our blue planet, we conduct collaborative advocacy training programs on intersectional issues, connect youth-focused organizations for collaboration, spotlight diverse youth leaders, and co-develop national and international ocean and climate policy-focused campaigns. More here.

World Ocean Day

Since launching global coordination of World Ocean Day in 2002, we've grown it from an idea into thousands of events in 180+ countries and 3.1 billion impressions on social media. Powered by the World Ocean Day Youth Advisory Council, with 25 members from 24 countries around the world, plus an alumni network of 140 young leaders in 58 countries, this unique global celebration unites the world for collective action in June. We engage the World Ocean Day network all 365 days for collaborative action through 12 Months of Action. More here.

Partner Network

We've grown from a handful of co-founding organizations in 1997 into one of the most extensive networks ever created for ocean and climate action. We work largely behind-the-scenes, embracing intersectional strategies and supporting youth and other key partners to be bold leaders. We collaborate with national and international policy-focused organizations to scale success, and we share lessons learned with our global partner network so all can benefit. To support our network of diverse partners and the larger conservation community, we have always openly shared our cutting edge market research data and effective communications insights. More here.

Our Team

Lean and collaborative by design, we are a data-driven and solutions-focused organization that punches far above its weight. Meet our team.