We’ve got Klout!

Thanks for following The Ocean Project through all of our channels! At the end of 2011, we decided to embark on an enhanced social media outreach initiative suggested by our partners at IMPACTS. We ramped up our engagement and thanks to our fans, things are going well! The Ocean Project Twitter accounthas just become the #1 ‘ocean’ influencer on Klout.

What’s Klout?

Klout is a company that provides social media analytics to measure a user’s influence across her or his social network. The analysis is done on data taken from sites such as Twitter and Facebook and measures the size of a person’s network, the content created, and how other people interact with that content. This shouldn’t be interpreted as a scientific measure of who is biggest, best, smartest, coolest, etc.; it’s just a useful tool of parsing the enormous and complex social media landscape.
The Klout Score measures influence based on ability to drive action. It uses data from social networks in order to measure and rank based on:

True Reach

True Reach is the number of people one influences. When a user posts a message, these people tend to respond or share it.


Amplification is how much one influences people. How many people respond to a message it or spread it further? The more often people often act upon a user’s content, the higher that user’s Amplification score.


Network indicates the influence of the people in a user’s True Reach. How often do top Influencers share and respond to content? When top influencers share a user’s content, their Network score rises.
We appreciate our users reading and sharing our social media posts, and we’re happy to continue expanding our efforts as a networker in the ocean conservation community—both online and across the globe, wherever informal science education is done!
Speaking of which, have you heard of The Ocean Project’s network is now over 1,500 partner organizations? Join now and getconnected!

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