WORLD OCEANS DAY - WEAR BLUE, TELL TWO

"Wear Blue and Tell Two" for World Oceans Day 2010

In 2009 The Ocean Project started an annual tradition associated with World Oceans Day. We launched "Wear Blue and Tell Two" as a new way of celebrating our world’s ocean on June 8th.

The main idea behind "Wear Blue and Tell Two" is to have people associate the color blue with World Oceans Day each year. We also are interested in helping each person multiply their positive reach by telling friends or colleagues two interesting facts about the ocean or ways one can take take personal action to help.

We urge all our zoo, aquarium, and museum (ZAM) partners and other friends in the wider ocean conservation community to spread the word about Wear Blue and Tell Two as a fun and easy way to help make a difference!

    To make the "tell two" part a little easier, here are two messages you can share:

  • Our ocean has a great wealth of diverse kinds of life but it’s in trouble. Climate change has already been linked to the killing of coral reefs. Coupled with destructive fishing practices, there is a dramatic decline in many types of fish and sea life we depend on.
  • There are important, easy actions each of us can take to help. Calculating our carbon footprints and looking for ways to reduce our role in climate change is a great step. Likewise, we can choose seafood that is abundant in supply and fished or farmed without harm to the ocean and coasts.

    • You might want to consider, for instance:

  • Providing carbon calculators, such as those at StopGlobalWarming.org, EPA, or Berkeley Institute of the Environment, on-site and linking online so visitors can learn more.
  • Handing out sustainable seafood guides and cards on-site and linking online to programs such as Monterey Bay Aquarium's Seafood Watch, Blue Ocean Institute, or Environmental Defense Fund's Seafood Selector.
    To make the "wear blue" part even easier, here are two tools you should feel free to use:

  • "Wear Blue" graphic file (444 KB EPS or 244 KB PDF file)&mdash this design may be something you’d like to use by dropping in your own logo for t-shirts, flyers, etc.
  • Sample t-shirt design (PDF, 250 KB)&mdash this PDF shows an example of how you might consider using the graphic design, in this case a sample t-shirt with Monterey Bay Aquarium and National Aquarium’s logos on back, and with The Ocean Project logo on front.


Thank you and remember to "Wear Blue and Tell Two" on June 8th!

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