Visitor engagement opportunity: COP21 and being part of the solution

With extensive news coverage of climate change talks underway at COP21 in Paris, and two-thirds of Americans wanting the US to take action, now is an especially good time to engage visitors at zoos, aquariums, and other trusted visitor-serving organizations. But what is the best way? Our research indicates that visitors probably don’t want aquariums and zoos to attempt to explain the ins […]

ISG+ Final Report: What we learned at the New England Aquarium

This guest post by Heather Deschenes of New England Aquarium, the final in a 3-part series on the aquarium’s Innovative Solutions Grants+ project, is a look at what the aquarium learned from their efforts. Thank you to Heather and everyone who helped at the aquarium for your hard work! The Ocean Project’s Innovative Solutions grant enabled […]

Tell a local story

The average person has 50,000 – 70,000 thoughts every single day. That’s a LOT of ideas to be sorted and dealt with! Considering the mental maelstrom, how can we make the complex threat of climate change seem worth not only thinking about, but possibly making major life changes to address? One reason climate change is […]

Tell a wildly emotional story

Climate change is a big story. It’s such a big story in fact, it sometimes seems larger than life – and WAY too big to do anything about. As we’ve talked about before, it’s important to keep climate change real and tangible. One way to do that is to narrow the frame and tell a […]