An interactive tool to help nonprofits hone their communications goals and craft a strategic plan for a successful campaign using a step-by-step process.
A blog providing best practices, tips and success-stories about communicating in the non-profit industry by Colin Rowan, a veteran public interest communicator.
This book and website are a primary resource for the emerging field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
This site includes recent public opinion surveys on the American public conducted by CNN, NBC, and CBS. This is a great place to get statistics on issues you care about with out generating the numbers yourself.
Spin is about building communication capacity of non-profits. Their website is helpful all in its own; however, they also provide their readers with other helpful sites.
This organization was created to "strengthen the community`s infrastructure of the environmental movement". Green Media Toolshed has resources to raise public awareness.
VSA is a professional organization focusing on all facets of the visitor experience in museums, zoos, nature centers, visitor centers, historic sites, parks and other informal learning settings. The VSA mission to understand and enhance visitor experiences in informal learning settings through research, evaluation, and dialogue. The site contains a searchable archive of VSA publications and recommended reading list.
The Tools of Change web site, based on the principles of community-based social marketing, offers specific tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health and/or are more environmentally-friendly. The case studies include a broad sampling of programs to offer a wide variety of approaches and tools used, locations, types of organizations and participants, activities being promoted and problems being addressed and approaches that have worked as well as examples of potential pitfalls.
The Frameworks Institute aims to advance the non-profit sector`s communications capacity by identifying, translating, and modeling relevant scholarly research for framing and re-framing the public discourse about social problems, including global warming. The website offers samples of some of the reports and materials produced including a Framing Toolkit.
The Society of Environmental Journalists is the only U.S.- based membership organization of working journalists dedicated to improvements in environmental reporting. The site includes links about various environmental topics and biweekly news tips to notify journalists of potential environmental stories and sources.
Biodiversity Project works to make people aware of the importance of biodiversity and to build their commitment to saving it. The website provides various resources including publications, public opinion research, tools for advocates, and tip sheets.
MarketingProfs bridges the gap between theory and business practice, publishing some of the best thinking in the industry to the benefit of all marketing practitioners. MarketingProfs provides marketing know-how through its newsletters, templates, guides, online seminars, and conferences. It also provides platforms for learning and discussion through its blog, the Daily Fix, and its forum, the Know-How Exchange.
Conservation Psychology is a network of researchers and practitioners who work together to understand and promote a sustainable and harmonious relationship between people and the natural environment. The website is intended to serve as a central location for research and practice associated with Conservation Psychology. It contains background information, a growing list of social scientists contributing to this field, and key resources.
The Committee on the Human Dimensions of Global Change was formed in 1989 to help guide research in the United States on the interactions between human activity and global environmental change. The committee provides broad scientific expertise and judgment to the U.S. Climate Change Science Program and others, focusing on two main tasks: developing the intellectual basis for progress in understanding human-environment interactions, and setting research directions for the future. The committee`s publications and activities reflect its work on these tasks.
Empowerment Institute is the world`s premiere consulting and training organization specializing in the methodology of empowerment. Its state-of-the-art empowerment tools have been applied over the past twenty-five years to achieve significant and measurable behavior change at the organizational and community level. Its clients consist of corporations, public sector agencies and non profits.
The American Association for the Advancement of Science (AAAS) is an international non-profit organization dedicated to advancing science around the world by serving as an educator, leader, spokesperson and professional association. In addition to the journal Science, AAAS publishes a number of online and print materials. The website provides a good resource for locating all the publications and facilitating communication between different groups.
APA Division 34 members conduct research and advance theory to improve interactions between human behavior and environment and population. The Division 34 newsletter, Population and Environmental Psychology Bulletin, is an unrefereed forum for the sharing of news, ideas, and opinions in population and environmental psychology.
The EnviroLink Network is a non-profit organization which has been providing access to thousands of online environmental resources since 1991. The website has a comprehensive listing of links organized by category.
Water Words That Work is a web video series and blog that helps nature protection and pollution control professionals become more confident and successful whenever they set out to change everyday citizens` minds and behavior by equipping professionals with the right vocabulary and perspective.
IAPS is the forum for scholars who have an interest in an interdisciplinary exchange and in the study of the transactions and interrelationships between people and their socio-physical surroundings (including built and natural environments) and the relation of this field to other social and biological sciences and to the environmental professions.
The Environmental Communication Network (ECN) is a community of scholars, professionals and activists concerned with the role of communication in environmental affairs. The ECN web site is a good place to start when looking for information about environmental communication, including related journals, bibliographies, filmography, education programs, and additional links.
The GreenCOM resource center has over 3,000 books, journals, reports, videos, audiotapes and other classroom materials for environmental educators and communicators.
AED works with organizations that are trying to create social change. Among other services, they provide assistance with communications, evaluations, materials development, program design, marketing, and planning. One of AED's focus areas is on changing environmental behaviors.
The Goodman Center is a new online education venture, dedicated to helping "do-gooders learn to do better". The Center is a partnership between Lipman Hearne, one of the nation's leading marketing and communications firms, and Andy Goodman, renowned communications consultant and author. The Center's online offerings will be designed to teach nonprofit professionals how to effectively communicate the significance of their causes. The courses will offer guidance on how organizations can convincingly reach out to stakeholders through storytelling, strategic communications, market research, and compelling presentations.
This quarterly journal presents the latest environmental developments in the fields of education, communication, social marketing, journalism, and behavioral science, as well as information on sustainability education, environmental interpretation, risk communication, public relations and outreach, environmental health communication, governmental and corporate public awareness, and environmental campaigns around the world.
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioral change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? The site discusses and evaluates recent research in psychology and developments in marketing along with reasoning to adopt behavioral changes.
The Pew Research Center for the People & the Press is an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues. In this role it serves as a valuable information resource for political leaders, journalists, scholars and citizens.
The Center conducts regular monthly polls on politics and major policy issues as well as the News Interest Index, a weekly survey aimed at gauging the public's interest in and reaction to major news events. Shorter commentaries are produced on a regular basis addressing the issues of the day from a public opinion perspective. In addition, the Center periodically fields major surveys on the news media, social issues and international affairs.
All of their current survey results are made available free of charge on their website.
The Roper Center for Public Opinion Research is one of the world's leading archives of social science data, specializing in data from surveys of public opinion. The data held by the Roper Center range from the 1930s, when survey research was in its infancy, to the present. Most of the data are from the United States, but over 50 nations are represented.
Africa Talks Climate is a major research and communications partnership project undertaken by the BBC World Service Trust to provide valuable insight into the public's understanding of climate change in Africa. The major objective of Africa Talks Climate is to identify ways to engage, inform and empower Africans in local, national and international conversations about climate change. Ten countries have been identified as the focus of research: DR Congo, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Sudan, Tanzania and Uganda, and the site has Research Briefings on Ethiopia, Ghana, Kenya, Senegal and Uganda.
As part of EPA's Nonpoint Source Outreach Toolbox, this site provides a sample collection of baseline attitude surveys, stormwater program-related surveys, and evaluations of media campaigns from around the country.
An international consortium of about 700 academic institutions and research organizations, ICPSR provides leadership and training in data access, curation, and methods of analysis for the social science research community. ICPSR maintains a data archive of more than 500,000 files of research in the social sciences. It hosts 16 specialized collections of data in education, aging, criminal justice, substance abuse, terrorism, and other fields.
