Regularly since 1998, The Ocean Project has provided cutting-edge communications research data and analysis, and recommendations to help zoos, aquariums, and museums (ZAMs) and our other partners strategically plan their education and outreach programs for conservation outcomes with their millions of visitors and the public.

Among the many findings, our research identifies ZAMs as trusted messengers for guidance on conservation action. In fact, the public expects ZAMs to provide personal solutions-oriented information. This unprecedented body of research provides our partners with guidance and confidence to pursue their conservation mission efficiently and effectively.

Annual Update

All of our communications materials, including reports, fact sheets, and presentations are free to download and use.

As part of our offerings, we keep a pulse on public sentiment as global events unfold and incorporate those findings into all our activities. We provide quarterly updates of our activities (please sign up on the home page) that you can can participate in, such as World Oceans Day, Our Blue Backyard and Sea Youth Rise Up. Become a partner now to be kept informed of the latest updates.

Research History

The Ocean Project has a long track record of advancing ocean conservation by conducting innovative opinion and communications research to help our Partner zoos, aquariums, and museums (ZAMs) be more effective educators and communicators for conservation.

In 1999, The Ocean Project completed what was at the time the most comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. Communicating About Oceans: Results of a National Survey revealed the low level of public understanding of oceans and the environment, and prompted ZAMs and others in the conservation community to rethink how they address these issues. The findings provided our Partners with valuable insights and helped ZAMs become more strategic in their efforts to reach their millions of visitors.

10 years later, The Ocean Project revisited that earlier research to design a study that would help the same organizations move beyond raising awareness to inspiring action and measuring outcomes. The resulting report, America, the Ocean, and Climate Change, is now available for visitors to our website to explore and learn from.

Our communications research is helping ZAMs and others better understand the public, including not only who is most likely to take positive environmental action, but what needs to be conveyed to increase awareness and concern about the ocean, climate change, and related environmental issues. We strive to help our partners communicate and educate to build an ocean- and climate-literate public that is willing and motivated to take action for conservation.

Methodology FAQ

Our communications research consultants, IMPACTS have used a combination of quantitative and qualitative methods to help us understand the market better. If you have any questions about the communications research, please see this Methodology FAQ:

To cite our research

Use the example below and change the publication name, dates, and URL to match the document you’re citing:

The Ocean Project. (2009, June). America, the Ocean, and Climate Change: Key Findings. Retrieved [date] from