Communications Research

Here you can download our latest reports and fact sheets investigating American attitudes and opinions on environmental, ocean, and climate change issues. Please note that some of these documents require registration in order to download–but they are free! We won’t spam you or share your information with third parties.
 

• Download our latest report

  Special Reports on the Public Awareness of Ocean Acidification

  The Ocean Project recently completed year-long research project on public awareness about Ocean Acidification (OA), as well as the state of communication around the issue, to identify opportunities to advance visitor engagement. Download the reports:

  • The Ocean Project Summary of Findings
  • Partner Surveys
  • Public Awareness of Ocean Acidification
  • Baseline Visitor Surveys

• Comprehensive Surveys

   

  America and the Ocean (2011)

  This comprehensive update for 2011 includes insights on the American public’s knowledge and perception of ocean and related environmental issues. Findings are compared against our 2009 baseline study – America, the Ocean, and Climate Change.

  Please register to download.

   

  America, the Ocean, and Climate Change (2009)

  America, the Ocean, and Climate Change reports on a comprehensive survey of more than 22,000 American adults, the most extensive communications research ever undertaken on any environmental issue. It provides critical insights into who, what, when, and how to target for maximum efficacy in communicating for conservation action.
   
   

  • Click here to download the Executive Summary
  • Click here to download the Key Findings

  Please register to download the Summary of Data (June 2009).

• Tracking Survey Updates

  The Ocean Project undertakes regular tracking surveys to measure changes in public perceptions and opinions, allowing us to provide our partners with the latest communications information. Tracking surveys provide critical information and insights that help you maximize your conservation impact.

  • Winter 2013 report
  • Fall 2012 report
  • Summer 2012 report
  • Winter 2012 report
  • Spring 2011 report
  • Fall 2010 report

• Other Special Reports

  We are developing a series of brief reports focusing on specific areas to help with environmental communications. Please let us know if you would like us to produce one on a specific topic!

   

  Click here to download the Youth Special Report

  2010. Youth have consistently been identified as a critical constituency in our research. What do we know about this target audience? What are the best ways to reach them? This fact sheet provides important findings and implications for reaching out to this important audience.
   
   
  Click here to download the Climate Change Fact sheet

  2010. What does the public know and believe about climate change? Climate change is increasingly seen as a politicized issue, and continues to be seen as distinct from ocean health.

• Summary of Data

  Download these documents if you’re interested in delving more into our communications research. These files are fairly large so download at your discretion.

  • Summary of Data Sept 2009
  • Summary of Data Aug 2010

  If you have questions that you would like us to track, please contact Bill Mott.

Register to Download

Some of our reports require registration to download. We want to keep track of who is interested in the data, and we won’t share your information or contact you needlessly. Thanks!