Communications Research

Here you can download our reports and fact sheets investigating American attitudes and opinions on environmental, ocean, and climate change issues. Please note that some of these documents require registration in order to download–but they are free! We won’t spam you or share your information with third parties.

Latest: 2015 report

The Ocean Project is pleased to present a summary of our years of communications research, An Ocean Of Opportunities, including new data collected in 2014. For instant access, please register to download the Executive Summary or Full Report (8pp).

Check out an interactive online version of the report, thanks to Windrush.

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Special Reports on the Public Awareness of Ocean Acidification

The Ocean Project completed year-long research project on public awareness about Ocean Acidification (OA), as well as the state of communication around the issue, to identify opportunities to advance visitor engagement. Download the reports:

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Comprehensive Surveys

America and the Ocean (2011)

This comprehensive report for 2011 includes insights on the American public’s knowledge and perception of ocean and related environmental issues. Findings are compared against our 2009 baseline study – America, the Ocean, and Climate Change.

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America, the Ocean, and Climate Change (2009)

America, the Ocean, and Climate Change reports on a comprehensive survey of more than 22,000 American adults, the most extensive communications research ever undertaken on any environmental issue. It provides critical insights into who, what, when, and how to target for maximum efficacy in communicating for conservation action.

Please contact us to access the Summary of Data (June 2009).

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Tracking Survey Updates

The Ocean Project undertook a series of tracking surveys to measure changes in public perceptions and opinions over the last several years, allowing us to provide our partners with strategic communications information. Tracking surveys provide critical information and insights that help you maximize your conservation impact.

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Other Special Reports

We are developing a series of brief reports focusing on specific areas to help with environmental communications. Please let us know if you would like us to produce one on a specific topic!


Click here to download the Youth Special Report

2010. Youth have consistently been identified as a critical constituency in our research. What do we know about this target audience? What are the best ways to reach them? This fact sheet provides important findings and implications for reaching out to this important audience.

Click here to download the Climate Change Fact sheet

2010. What does the public know and believe about climate change? Climate change is increasingly seen as a politicized issue, and continues to be seen as distinct from ocean health.

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Summary of Data

Download these documents if you’re interested in delving more into our communications research. These files are fairly large, so download at your discretion.

If you have issues or questions that you would like us to track, please contact Bill Mott.

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