Below you will find our reports and fact sheets investigating attitudes and opinions on environmental, ocean, and climate change issues. Most of this research was conducted in the United States and Canada, but we also have data from seven other countries. From our regular monitoring of international research, we believe that overall findings and recommendations will apply in many cases in a range of countries. Of course, each situation is unique and we recommend getting to know your target audience very well to make conducting of outreach and engagement as effective as possible. Please note that some of these documents require registration in order to download–but they are free! We will not spam you or share your information with third parties.
- An Ocean of Opportunities (2015)
- Special Reports on the Public Awareness of Ocean Acidification (2012)
- America and the Ocean (2011)
- Tracking surveys (2012-2013)
- America, the Ocean, and Climate Change (2009)
- Special Reports on audiences
- Full data
- Original 1998-1999 Research
An Ocean of Opportunities (2015)
The Ocean Project is pleased to present a summary of 17 years (from 1998-2015) of communications research, An Ocean Of Opportunities. For online access, check out this interactive online version of the report, courtesy of Windrush.
Special Reports on the Public Awareness of Ocean Acidification (2012)
In 2012, The Ocean Project completed a year-long research project on the state of ocean acidification communication. Given the importance of establishing a reliable baseline in order to help our partners expand and improve their efforts around ocean acidification, we conducted a study to better understand how to improve awareness, understanding, and action around this growing environmental threat. The report explores the ways in which partner institutions are already addressing or are interested in addressing ocean acidification with their visitors as well as the extent to which the broader public and specifically the visiting public is already informed about it. Perhaps most importantly the report addresses where there is an opportunity to advance conversations about and engagement with the issue of ocean acidification.
America and the Ocean (2011)
This comprehensive report for 2011 includes insights on the American public’s knowledge and perception of ocean and related environmental issues. Findings are compared against our 2009 baseline study – America, the Ocean, and Climate Change.
Download the report here.
America, the Ocean, and Climate Change (2009)
America, the Ocean, and Climate Change reports on a comprehensive survey of more than 22,000 American adults, the most extensive communications research ever undertaken on any environmental issue. It provides critical insights into who, what, when, and how to target for maximum efficacy in communicating for conservation action.
Tracking Survey Updates
The Ocean Project undertook a series of tracking surveys to measure changes in public perceptions and opinions over the last several years, allowing us to provide our partners with strategic communications information. Tracking surveys provide critical information and insights that help you maximize your conservation impact.
- Summer 2013 report
- Winter 2013 report
- Fall 2012 report
- Summer 2012 report
- Winter 2012 report
- Spring 2011 report
- Fall 2010 report
Other Special Reports
2010. Youth have consistently been identified as a critical constituency in our research. What do we know about this target audience? What are the best ways to reach them? This fact sheet provides important findings and implications for reaching out to this important audience.
2010. What does the public know and believe about climate change? Climate change is increasingly seen as a politicized issue, and continues to be seen as distinct from ocean health.
Summary of Data
Download these documents if you’re interested in delving more into our communications research. These files are fairly large, so download at your discretion.
If you have issues or questions that you would like us to track, please contact Bill Mott.
Original 1998-99 Research by The Ocean Project
- Communicating About Oceans: Results of a National Survey
- Poll Questionnaire and Topline Results
- Results of National Survey Executive Summary
- Summary Analysis of Six Focus Groups
- Review of Existing Public Opinion Data on Oceans
- Questionnaire from National Poll Regarding the Ocean