Frequently Asked Questions
The Ocean Project has a long track record of advancing ocean conservation by conducting innovative opinion and communications research to help our Partner zoos, aquariums, and museums (ZAMs) be more effective educators and communicators for conservation.
In 1999, The Ocean Project completed what was at the time the most comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. Communicating About Oceans: Results of a National Survey revealed the low level of public understanding of oceans and the environment, and prompted ZAMs and others in the conservation community to rethink how they address these issues. The findings provided our Partners with valuable insights and helped ZAMs become more strategic in their efforts to reach their millions of visitors.
10 years later, The Ocean Project revisited that earlier research to design a study that would help the same organizations move beyond raising awareness to inspiring action and measuring outcomes. The resulting report, America, the Ocean, and Climate Change, is now available for visitors to our website to explore and learn from.
Our communications research is helping ZAMs and others better understand the public, including not only who is most likely to take positive environmental action, but what needs to be conveyed to increase awareness and concern about the ocean, climate change, and related environmental issues. We strive to help our partners communicate and educate to build an ocean- and climate-literate public that is willing and motivated to take action for conservation.
Our communications research consultants, IMPACTS have used a combination of quantitative and qualitative methods to help us understand the market better. If you have any questions about the communications research, please see our FAQ:
To cite our research
Use the example below and change the publication name, dates, and URL to match the document you’re citing:
The Ocean Project. (2009, June). America, the Ocean, and Climate Change: Key Findings. Retrieved [date] from http://theoceanproject.org/resources.php