• A story in keeping with the power of story

    More than 50 zoo, aquarium and museum professionals woke up early this morning, with many waiting in what may have been the world’s slowest Starbucks line, in order to attend a session at the annual meeting of the American Alliance of Museums that centered on the application of The Ocean Project’s message research at three […]

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  • Weekly Round Up: Communicating in Wide shots and Close Ups

    In the round up this week: looking at the big picture gives us an idea of the issues at hand – but it’s the close up, the personal stories, that motivate us to take action. It’s all well and good to share the cold hard facts but if your goal is to change behaviors: a […]

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  • Taking the dive II – Conservation ‘asks’ as a collaborative learning process

    This is a cross-post from the World Oceans Day blog; part II in our series of posts about World Oceans Day events at zoos, aquariums, museums, and other visitor-serving organizations. Thanks to Lindzy Bivings of California Academy of Sciences for her insight and time editing this post. One of our partners provides a great example […]

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  • Taking the dive – conservation asks at World Oceans Day events

    This is the first in our series of posts about World Oceans Day events at zoos, aquariums, museums, and other visitor-serving organizations. There has been a trend in amongst zoos, aquariums, museums and other visitor-serving organizations with more institutions than ever making conservation asks of their guests. Aquariums in particular are leading the charge, but […]

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  • Weekly Round Up: human motivation, environmental action

    In the round up this week: more evidence that our actions are human-motivated, extreme weather & climate disruption resources.If you’re a science communicator or educator at an informal science center (such as a zoo, aquarium, or museum) trying to encourage conservation action – this is the round up for you! Every Friday we break down […]

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  • Weekly Round Up: watching words on climate

    In this week’s round up: watch your words, the kids are alright, and smart design saves trees (happy Arbor day!). If you’re a science communicator or educator at an informal science center (such as a zoo, aquarium, or museum) trying to encourage conservation action – this is the round up for you! Every Friday we […]

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  • Key considerations when asking visitors to act for conservation

    Photo from Riverbanks Zoo & Garden, which made several conservation asks at their World Oceans Day event in 2012Our recent posts about aligning conservation information with visitor values and interests reviewed some ways in which visitors already value conservation and want to help. This week, we turn our attentions now to that next logical question: […]

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  • Weeky Round Up: speaking to people’s values has worth

    If you’re a science communicator or educator at an informal science center (such as a zoo, aquarium, or museum) trying to encourage conservation action – this is the round up for you! Every Friday we break down the week’s most interesting news and best resources to help you frame the issues as effectively as possible. […]

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  • Seas the Day in April – Clean your home the ocean-friendly way!

    The Seas the Day initiative encourages and empowers people to take ocean conservation personally. Each month, the Seas the Day initiative features a new conservation theme with ways to help so come back regularly for more ocean-helping ideas and tips! Created mainly to support our partner ZAMs (Zoos, Aquariums, and Museums and other visitor-serving organizations […]

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  • Weekly Round Up: tis the season for energy polls

    If you’re a science communicator or educator at an informal science center (such as a zoo, aquarium, or museum) trying to encourage conservation action – this is the round up for you! Every Friday we break down the week’s most interesting news and best resources to help you frame the issues as effectively as possible.  […]

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