The Ocean Project posts weekly roundups of the key strategic ocean and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!
News & Discussion
Check out these timely articles and essays which may be helpful for framing various environmental issues, connecting with specific audiences, or otherwise informing your storytelling and communications.
- TV Media Covered Biden’s Smile Nearly Twice As Much As Climate Change
MediaMatters takes another dive down the rabbit hole of US television and print news with distressing findings, this time looking at the three months leading up to the presidential election. Major cable and broadcast networks, aside from MSNBC, barely covered climate change and often failed to involve scientists when they did. Hurricane Sandy was the major driver of climate change discussion.
- The Rise of Mobile News and Implications for Climate Change Coverage
Half of the US adult population has a smart phone or tablet, and a third of them use those devices to access news. The Yale Forum on Climate Change & the Media looks at implications for climate communication.
Resources
Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.
- 77% of Americans think global warming should be a very high priority for the government
A new poll from the Yale Project on Climate Change Communication has found that most Americans want the government to address climate change. A whopping 77% agreed that global warming should be “a very high” priority for the President and Congress. Notably, 88% say the US should make an effort to reduce global warming, even if it has economic costs. - Latinos Show Concern About Conservation Issues
A survey from California reinforces the importance of reaching diverse audiences for environmental protection. 90% of Latino voters surveyed agreed that we can “protect the environment and create jobs at the same time” and two-thirds (66%) of Latino voters consider themselves “conservationists.” The surveyed also linked pollution and water quality to human health when prompted. Via ecoAffect. - Want Support for Action on Climate? Start by Asking Americans to Prepare
Research from ecoAffect has presented new potential message frames for effective climate communication. They suggest ditching “adaptation” and using a “take care and prepare” frame focusing on protecting our safety.
