Klout is a company that provides social media analytics to measure a user’s influence across her or his social network. The analysis is done on data taken from sites such as Twitter and Facebook and measures the size of a person’s network, the content created, and how other people interact with that content. This shouldn’t be interpreted as a scientific measure of who is biggest, best, smartest, coolest, etc.; it’s just a useful tool of parsing the enormous and complex social media landscape.
True Reach is the number of people one influences. When a user posts a message, these people tend to respond or share it.
Amplification is how much one influences people. How many people respond to a message it or spread it further? The more often people often act upon a user’s content, the higher that user’s Amplification score.
Network indicates the influence of the people in a user’s True Reach. How often do top Influencers share and respond to content? When top influencers share a user’s content, their Network score rises.