Could Online Advertising be the Key to Shifting Conservation Attitudes? Data Suggests YES! (Case Study)

Substantial data indicate the power of an online advertising campaign to significantly elevate awareness and attitudes of ocean-related issues. Could paid advertising be the key to shifting perceptions – and, perhaps even more critically, behaviors – regarding conservation? Our case study suggests, “Yes!” For years, the conservation community has worked to deliver credible, relevant messaging […]

We’ve got Klout!

Thanks for following The Ocean Project through all of our channels! At the end of 2011, we decided to embark on an enhanced social media outreach initiative suggested by our partners at IMPACTS. We ramped up our engagement and thanks to our fans, things are going well! The Ocean Project Twitter accounthas just become the […]