Human rights: Another criterion for determining “sustainable” seafood?

Many of us are familiar with the convenient “sustainable seafood” pocket guides that help us make decisions about seafood. The Ocean Project has helped promote Monterey Bay Aquarium’s Seafood Watch program since its inception. “Best Choices,” “Good Alternatives,” and species to “Avoid” help those of us keen to make the right choices. The process to […]

The Heartland Leak–Visualized

Here’s a visual timeline of the Heartland Institute internal document leak. See our previous blog for more info, but here’s a summary: scientist Peter Gleick used a false name to obtain confidential strategy and budget documents from the Heartland Institute–a conservative ‘think tank’ which works against the idea of human-made climate change.

What “gate?” The Heartland Institute Strategy Documents Leaked

If you’re someone who is titillated by political intrigue and care about the environment, you may have noticed some exciting headlines lately! A reverse ‘climategate’ has recently taken place—with secret internal documents from The Heartland Institute (a not-for-profit thinktank which promotes an anti-climate change agenda) being made public. If you haven’t heard, here’s a quick […]

Social media and social change

Recent events have once again reminded us of the power of social media for social change that the Arab Spring so dramatically demonstrated last year. Whether for fundraising or toppling despotic regimes, social media is revolutionizing the ways that we think about information sharing and collective action.  What implications does this have for our efforts […]

Vision for our National Ocean Policy Part II

Update as of 2/29/12:  The National Ocean Council is extending the public comment period on the draft National Ocean Policy Implementation Plan through March 28, 2012 (an additional 30 days). This extension will provide stakeholders, users, and the public additional time to review the draft Implementation Plan and provide their input to inform development of […]

60 seconds or 35 years?

Super Bowl Sunday is a big deal. Never mind the football teams (sorry, no disrespect to the New England Patriots  and NY Giants), but as everyone knows, it’s an annual opportunity for advertisers to show off their best stuff. This year, a 30-second spot during the Super Bowl costs on average $3.5 million. So in […]

Social marketing: tools for change

Social marketing – the art of marketing social causes with the tools well-honed in product marketing, i.e. instead of selling a physical product like soap, selling a cause or a change in behavior – has been successfully used by many organizations, and examples abound. For those of us in conservation education and communication, figuring out […]

Achieving the Vision for our National Ocean Policy

Photo thanks to: Octavio Aburto-Oropeza/Marine Photobank “To achieve an America whose stewardship ensures that the ocean, our coasts, and the Great Lakes are healthy and resilient, safe and productive, and understood and treasured so as to promote the well‐being, prosperity, and security of present and future generations.”  That grand vision for our National Ocean Policy […]