Houston, we have impressive results to share

For the last several years, The Ocean Project has been working closely with IMPACTS Research, using their cutting-edge market research and continually developing new methods for measurably increasing ocean awareness and conservation action with our partner zoos, aquariums, and museums (ZAMs). Recently, we developed a beta online advertising campaign, to measure its effect on raising […]

Empowering youth to take meaningful conservation action

Not only is our market research telling us that youth of today are the most socially conscious and environmentally aware generation, but also another recent study shows that “(not) since 1972 has generation played such a significant role in voter preferences as it has in recent elections”. This is great news for our efforts with […]