What can we learn from the latest Six Americas reports?

The recently released “Knowledge of Climate Change Among Visitors to Science and Technology Museums” report is reinvigorating the conversation about communicating climate change to the public. It corroborates The Ocean Project’s market research finding that ZAM (Zoo, Aquarium, and Museum) visitors are more likely to be concerned about climate change and express a willingness to […]

Reaching Millennials: Youth and the Internet

Mom and Dad might set the curfew, but who has the most influence when it comes to environmental information in most homes? Research by The Ocean Project and others has shown that parents consider their teens and tweens to be the most knowledgeable and environmentally conscious members of the family. Young people wield a great deal of control […]