The Ocean Project’s market research initiative is already the largest such undertaking ever on behalf of the environment, and it’s about to grow. Over the last three years with major support from the National Oceanic and Atmospheric Administration (NOAA) and its Environmental Literacy Grants program, we have been able to conduct cutting edge research and get the findings and implications to our Partner zoos, aquariums, museums, and others in the greater conservation community. The market research shows low levels of environmental literacy overall but significant opportunities for advancing ocean and climate conservation. Thanks to major funding from NOAA, we will be expanding this research initiative over the next three years.

We have four major goals:
1. Measure changes in awareness and action on ocean, climate, and related environmental issues by the American public, applying innovative, cutting edge market research to three annual surveys and nine quarterly tracking survey updates.
2. Integrate the research findings, in-depth analysis, and actionable recommendations to key staff directly into programs at hundreds of partner sites, while simultaneously providing the results to the greater conservation community.
3. Maximize the application of the research through professional development and other capacity building opportunities, focusing on 25 of the most influential informal education centers across the country.
4. Support and shape outreach efforts that connect climate change, the ocean, and individual action, especially as related to reaching youth, to help build the core of a new movement of social responsibility for ocean and climate conservation.
We update our Website weekly and are overhauling it to make it more current and easier to use. Please visit often to stay informed of the many opportunities available to you to help advance conservation action, including the latest market research updates as they arrive!