Thanks to major funding from NOAA, we will be expanding this research initiative over the next three years.
We have four major goals:
1. Measure changes in awareness and action on ocean, climate, and related environmental issues by the American public, applying innovative, cutting edge market research to three annual surveys and nine quarterly tracking survey updates.2. Integrate the research findings, in-depth analysis, and actionable recommendations to key staff directly into programs at hundreds of partner sites, while simultaneously providing the results to the greater conservation community.3. Maximize the application of the research through professional development and other capacity building opportunities, focusing on 25 of the most influential informal education centers across the country.4. Support and shape outreach efforts that connect climate change, the ocean, and individual action, especially as related to reaching youth, to help build the core of a new movement of social responsibility for ocean and climate conservation.