All of us working on positive social change can get more creative and effective at communicating when designing and delivering new programs that entail any type of behavior change.
Community-focused social marketing is one of the most effective ways to go in bringing about positive change, and there are many examples to pull from around the world (e.g. Doug McKenzie-Mohr’s Fostering Sustainable Behavior site), on recycling, waste reduction, energy efficiency, pollution prevention, transportation, and a host of other health and sustainability challenges that our institutions and communities all face.
Making it fun is also something to consider when trying to effect behavior change and certainly works for some people (e.g. Thefuntheory.com). Doing something along these lines might also have the added benefit of making people throughout our communities a little bit happier during these economically and otherwise challenging times.